Yat Shum


Yat is an Account Manager with more than five years’ experience in PR and corporate communications.

At Honner Yat is the day to day driver of a range of client programs including AXA Investment Managers, CreditSmart, The Financial Planning Association of Australia and Perennial. Here’s she’s responsible for media strategy development and implementation, project management and day to day client liaison.

Yat joined Honner from global group opr Agency (formerly Ogilvy). Here she spent four years working in the corporate team supporting a range of consumer, business and government clients, including Boston Consulting Group, InterContinental Hotels Group, KFC, IKEA, Sydney Catholic Schools, FM Global and Endeavour Energy to effectively generate positive conversations and deliver impactful campaigns.

She holds a Bachelor of Media (PR & Advertising) from The University of New South Wales.

Yat has a natural curiosity around building corporate reputation, overcoming consumer skepticism, and establishing trust for clients. In her spare time, she likes to travel, reading and trying new restaurants/cafes in Sydney.

Get in touch with Yat Shum