Iona Ramsay

Iona provides Executive Assistant support to Honner’s management team, as well as managing the Agency’s busy Sydney office.

In her role Iona provides comprehensive support to the Agency Founder, General Manager and Chief Operating Officer and facilitates the smooth and efficient running of the Agency. Iona acts as a central liaison between Honner’s support teams across HR, IT and accounts. She also acts as the first point of contact for the wider team, providing general administrative support, managing travel and diaries and assisting with the agency’s annual audit process.

Iona brings nearly 20 years’ experience as an Executive Assistant, primarily in the financial services industry having worked at a number of large multi-national organisations including Royal Bank of Canada, BNP Paribas and Dexus Property Group.

Iona holds a BSc in Management Sciences from the UK’s University of Southampton.

In her spare time, Iona loves to get out and about around Sydney, especially to our fantastic beaches and walking tracks; she is also an avid reader.

Samantha Rockliff

Sam has worked in financial PR, corporate communications and marketing for over 15 years in both Sydney and London. Starting her career as a corporate lawyer in Brisbane, she brings strong experience in issues and crisis management as well as corporate reputation and project management.

Sam has been responsible for developing and managing the external and internal communications strategies for a range of financial brands including a focus on both institutional and retail wealth management markets. She bring proven strong business to business (B2B) as well as B2B to consumer capabilities. Sam joined Honner from AMP where she spent a decade leading significant customer experience and marketing projects across multiple channels. During this time she oversaw the launch of Marketing HQ, AMP’s internal marketing platform for its then 2,500+ financial adviser network; project managed the launch of AMP’s ‘Spark’ logo; and was senior media manager for AMP’s financial services business.

Sam holds a Bachelor of Laws (Honours) and Bachelor of Business/ Marketing & Accounting (Honours) from Queensland University of Technology, as well as a Diploma in PR (Distinction) from the London School of Public Relations.

In her spare time Sam enjoys shopping at food markets, cooking and going on walks with her family and their dog. Sam is also a fellow unpaid Uber driver on weekends, running her four kids around to their various activities!

Judith Bence

Judith is Chief Operating Officer, Senior Consultant, with responsibility for overseeing the day-to-day operations of the Agency as well as providing senior counsel to Honner clients.

Judith has more than 20 years of experience advising multi-national companies across a range of financial services, corporate and technology sectors across the Asia Pacific region.

Prior to joining Honner, she held senior roles at global PR agencies where she led teams responsible for key clients in Australia, Hong Kong and Singapore. Judith has devised and implemented successful brand building, thought leadership, stakeholder relations, change communications, and issues and crisis management programs for a broad range of clients.

She holds a Bachelor of Arts degree from Australian National University and a Master of Commerce degree from the University of NSW.

In her spare time, she enjoys bushwalking, watching sport and hanging out with family and friends.

Connie Short

Connie is an Account Coordinator, supporting a range of Honner’s financial and corporate services clients including Janus Henderson, Bell Asset Management, Lazard Asset Management and the Financial Planning Association of Australia.

Connie graduated in 2020 with a Bachelor of Business (Public Relations Major), and a Bachelor of Media and Communications from Queensland University of Technology.

Hailing from Brisbane, Connie brings a range of communications experience within corporate, real estate, tourism and non-profit portfolios, including supporting the strategic internal and external communications campaigns of ASX100 company, Domino’s Pizza. She has also interned at a range of leading Brisbane PR agencies including Honner’s fellow PROI member agency, P4 Group, as well as an in-house marketing role for a residential college within the University of Queensland.

Outside of office hours, Connie enjoys exploring Sydney’s hidden food gems and beaches as well as barracking for the mighty Geelong Cats.

Eva Harrington

Eva is an Account Executive providing the day to day support across a range of Honner’s corporate and financial clients.

She is working to drive activity and strategy with BTC Markets, SuperFriend, Longlead Capital Partners, MyState Bank, Forager Funds Management, The Financial Planning Association of Australia and CreditSmart.

Eva brings more than two years’ industry experience working with clients across portfolios of finance, business, and commercial property. Prior to joining Honner Eva spent a year working at another financial PR and communications agency building her account management and client relationships experience while simultaneously progressing her university studies.

Previously, Eva has worked as a Communications Officer for microfinance not-for-profit group Grameen Australia, leading public engagement and event management. She was also an Intern at a consumer facing PR agency assisting with the launch of Australian neobank, 86 400.

 Eva will conclude her studies at the University of Technology Sydney with a Bachelor of Communications majoring in Public Relations and Journalism in 2021.

In her spare time, she loves trying out new restaurants with friends, going to Pilates classes and travelling.

Christine St Anne

An industry veteran and published author, Christine leads Honner’s growing content division.

Christine joined Honner in 2021 in the new role of Head of Content, with the view to leading Honner’s growing content capability. 

Christine is a busines editor and content manager with over 15 years’ experience writing and editing publications for the banking, fintech, superannuation, advice and investment sector. 

As a former financial journalist and corporate content manager, she brings extensive experience working across communications channels including traditional media, digital and social platforms, podcasts, videos and websites. Christine leads on content strategy development for clients and works as part of the broader content team to deliver topical and impactful communications – driving engagement with target audiences. 

Prior to joining Honner Christine was editor at RFi Group, a global data-driven insights provider exclusively focused on financial services. In this role she delivered a wide range of content publishing for financial brands, as well as editing RFi publication Australian Banking & Finance Magazine. She has also held roles including Editor of Switzer Group where she wrote and edited daily and weekly newsletters Switzer Daily and the Switzer Super Report and worked on copy writing projects and commissioned e-books with clients. From 2005-2015 Christine was Content Manager with Morningstar Australasia where she liaised daily with research investment and marketing teams in the delivery of content, including writing scripts and arranging interviews for video content and delivering content across social platforms. During 2001-2005 Christine worked with Insto Magazine and Financial Standard (part of Rainmaker Group) where she was a journalist and editor. 

Christine brings a passion in particular for superannuation and in 2012 published A Super History – a comprehensive book about Australia’s world leading superannuation industry.

She has a Bachelor of Economics from Macquarie University.

When not writing about finance Christine can be found at Brookvale Oval cheering on the mighty Manly Sea Eagles.

Harrison Worley

Harrison joined Honner in 2021 and brings more than three years’ experience working as a financial communications specialist.

He works across a range of Honner clients including Janus Henderson, MyState Bank, BetaShares and NAB, providing account management, media relations and writing support. 

Harrison joined Honner from another financial PR agency where he was responsible for managing the day-to-day PR programs for clients including asset managers, financial planning groups, superannuation funds, non-bank lenders and regional banks. 

Prior to entering the PR world, he spent more than two years working with industry publisher Rainmaker, working as a journalist on Financial Standard magazine as well as the Associate Editor for sister superannuation journal FS Super. During this time Harrison lead both title’s coverage of Australia’s evolving superannuation sector as well as contributing articles across the wider wealth management industry including Australia’s historic Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry.

Harrison has a Bachelor of Media (PR & Advertising) from the University of NSW.

Barry Rafe BSc. MRes. FIAA. FAICD

Barry joined the Honner board as Non-Executive Director in 2021.

A long-time associate of Honner, Barry brings more than 30 years’ experience working across Australia’s financial services industry. As NED Barry works with Honner’s senior management team to provide guidance and management insight, supporting the ongoing growth and evolution of the firm. 

Barry is a financial services professional with experience as a director, CEO and consultant to significant financial services firms and superannuation funds. He advises organisations and their boards on practices to enhance performance.

Barry presents courses on board governance, finance and strategy for the Australian Institute of Company Directors. He is a Fellow of the Actuaries Institute and a Fellow of the Australian Institute of Company Directors. 

Rafe Consulting was established in 2010 specifically to help individuals and organisations answer Socrates’ questions “What ought one to do”.

Barry has served on several for-profit and not-for-profit boards as well as several advisory boards. Most recently, Barry was President and Chair of the Actuaries Institute and was on the board of Greenpeace Asia Pacific.  

Barry has held senior consulting positions as a strategy partner at Accenture and head of the financial services practice at Trowbridge Consulting. He was a senior manager with AMP and the CEO of Mellon Bank’s Australian operations. In his consulting roles he has advised many of Australia’s largest financial services businesses on distribution and product development and governance.

Rebecca Thurlow

Rebecca Thurlow has more than 20 years’ experience writing and editing for major international and national publications including the Wall Street Journal and Dow Jones Newswires.

During that time, Rebecca has focused on corporate, markets and economic news. In particular, she’s produced in-depth coverage of the financial services sector, from property investment and funds management, to major banks, insurers and investment banking.

At the Wall Street Journal, Rebecca covered some of the biggest takeovers in Australia’s financial sector, charted coverage of the industry through the global financial crisis and contributed to several analytical columns including Heard on the Street. Rebecca has also worked at Australian Associated Press and The Sun-Herald, and holds a Bachelor of Arts (Communications Studies) from the University of Newcastle.

For Honner, Rebecca produces a wide range of content, from blogs, web copy and social media to research documents, speeches and white papers.

Just as comfortable writing retail-focused feature articles as she is producing detailed explanations of complex financial products, Rebecca has the skills to deliver your message to your target audience across a variety of platforms in a clear, accurate and compelling style.

In her spare time, Rebecca can be found running on bush tracks and swimming in the ocean. She also loves curling up with a good novel.

Susie Bell

Susie Bell is Honner’s General Manager and in 2013 became an equity partner in the business.

Susie works closely with Founder Philippa Honner to drive the growth and direction of the firm. She also leads the Agency’s global affiliate activity and involvement with our global agency networks.

Susie brings more than 15 years’ specialist agency experience working across major financial services organisations including NAB, Nuveen, Russell Investments, Franklin Templeton, Chi-X, the Actuaries Institute of Australia, AIA Australia, Fidelity, Alliance and Leicester bank, SG Hambros and The Royal Bank of Scotland insurance brands.

Prior to joining Honner Susie was a senior account manager with Lansons – one of the UK’s largest independent public relations and public affairs consultancies. Before Lansons, Susie spent two years with Citigate Dewe Rogerson – a leading international consultancy specialising in financial and corporate communications.

Susie holds a BA Hons German and Italian 2:1 from the University of Lancaster and also speaks French. In her spare time Susie enjoys smashing out a gym session and going on bush walks with her family.