The brief
Honner acts as the agency of record for Nuveen in the Australian market. The firm targets large institutional investors, offering a wide range of investment capabilities.
Introduce Nuveen’s Australian business to the market and build awareness amongst key stakeholders, including Australian institutional investors and the local property industry
Deepen understanding of Nuveen’s global investment capabilities as one of the world’s largest investment managers with US$1 trillion AUM
Showcase the unique strengths of Nuveen’s broader business and asset manager affiliates, including Westchester
Drive recognition of Nuveen Real Estate’s expanded offering over time, including its CRE Debt business
What we did
Developed a multi-channel PR and communications program to establish Nuveen in the Australian market
Leveraged international executive visits to secure exclusive media opportunities and showcase the global depth of the business.
Tailored global research to the local market, showcasing the business’ investment approach, focusing on long-term, structural changes and megatrends
Established local client newsletter, including drafting of content and oversight of production
Advised and executed on industry partnerships, sponsorships and advertising, including identifying key industry bodies/ associations, media buying and maximising arrangements to secure media and content opportunities
Worked closely with investment partners’ and clients’ PR teams to ensure smooth approach to joint media announcements and issues management
Client outcomes
Honner is a trusted ‘on the ground’ partner for Nuveen’s global marcoms team. Since launch we have worked together to develop a consistent and positive profile for Nuveen amongst target institutional audiences
40+ pieces of Honner-driven high-profile media coverage achieved each calendar year
At least one mainstream exclusive secured with 5+ trade articles achieved for every major deal / announcement
“Working with Honner means I have an expert agency as our eyes and ears on the ground in the Australian market. Not only are they great at what they do, they are also good people I respect and rely on.”