Yat Shum

Account Manager

Yat is an Account Manager with over four years of experience in public relations. She works across a host of Honner’s financial clients.
She joins us from opr Agency, Australia’s largest PR agency. At opr Agency, Yat worked in the corporate team across a range of consumer, business and government clients, including Boston Consulting Group, InterContinental Hotels Group, KFC, IKEA, Sydney Catholic Schools, FM Global and Endeavour Energy to effectively generate positive conversations and deliver impactful campaigns.
In her role at opr Agency, she’s responsible for media strategy development, project management and day-to-day client liaison.   
Yat has a natural curiosity around building corporate reputation, overcoming consumer skepticism, and establishing trust for clients. In her spare time, she likes to travel, reading and trying new restaurants/cafes in Sydney.