Integrated financial, corporate and marketing communications

HUB24

Project

Ongoing retainer for financial, corporate and marketing communications support

Objectives
  • Harness HUB24’s recent growth, development and market leading technology to proactively build market share
  • Positively position HUB24’s performance with shareholders and prospective investors
  • Encourage a deeper understanding of the company and demand for its platform through proactive media engagement
  • Better define the value drivers of investment in the company
  • Ensure communications is consistent across all audiences
  • Improve management of unexpected events such as defensive takeover communications
What We Did
  • Developed an integrated and holistic financial, corporate and marketing campaign to generate sustained interest in the business
  • Undertook a detailed message development process to identify the most effective way to connect with primary audiences
  • Improved process around shareholder engagement touch points (eg. quarterly updates and HUB24’s full-year and half-year results)
  • Successfully managed communications around an unsolicited bid for the business
  • Worked with the marketing team to drive deeper adviser support for the platform
  • Positioned the CEO as a thought leader in the Australian market
Client Outcomes
  • In the first six months of engagement, Honner has worked with Hub24 CEO and management to build a more cohesive and coordinated approach to the market
  • The results have been seen through positive, more consistent and more prolific media coverage across trade and mainstream media: 77 clips including several quality profile pieces
  • Improved communications have helped build greater engagement with shareholders and improve understanding of the business and upcoming investment milestones
  • Positioned CEO Andrew Alcock as thought leader on managed portfolios and platform technology
Integrated financial, corporate and marketing communications Integrated financial, corporate and marketing communications