News & Insights

15/04/2019

PR lessons from Game of Thronesby Rebecca Searl


 

With the final season of Game of Thrones about to hit our TV screens this week, what better time to look back at some of the show’s brilliant, but brutal, families and their house mottos.

While it may seem unlikely, there are some lessons in the family mottos that businesses can apply in their client communications. 

1.     “Winter is coming” – House Stark

The mighty Starks have taught us many lessons about loyalty and heartbreak throughout the show, but the family motto offers a particularly strong message for PR.

The Stark maxim centers around the notion of ‘being prepared’. In this sense, it is important for businesses to have their crisis communications plans prepared for any potential issues that may arise for a client. These plans should protect and defend your client from any challenge to their reputation.

Further, these crisis plans should be tested to ensure that, when winter does come, they are effective, trusted, and those involved understand what is needed of them in each situation.

2.     “Hear me roar” – House Lannister

The Lannisters have certainly ‘roared’ and made their voices heard during the past seven seasons (a trend expected to continue into the finale).  

Learning from this, businesses should offer a strong client spokesperson to the media, whose voice can rise above the noise in the market. Like the Lannisters, spokespeople should be heard.

To do so, firms should ensure that the spokespeople they put forward are able to present an interesting and unique point of view on a topic, that is relevant to the audience they are trying to target.

Presenting a different angle for a story will be beneficial when pitching to journalists, allowing your client’s spokespeople to ‘roar’.
 

3.     “We do not sow” – House Greyjoy

The house motto of the Ironborn Greyjoys highlights a clear lack of motivation for building their own fortunes – rather, they would prefer to claim the work of others. As they do not sow, and only reap (in the form of raiding), they are often in conflict with other Houses. 

As such, the Greyjoys provide a lesson on what businesses should NOT do.

It is important to learn that you will reap what you sow from your communications materials and content. Firms should invest time and effort into producing high quality materials that will resonate with the relevant audience.
 

4.     “Unbowed. Unbent. Unbroken” – House Martell

The ever-passionate Martells can help inspire companies and their clients to remain loyal to their communications objectives.

To become unbowed and unbroken, it is important to build strong messaging which is closely aligned to the company mission and values. Once this has been developed, all future communications should remain fiercely loyal to those messages.

While Game of Thrones provides us with a lot of entertainment, there are many lessons that can relate back to PR. Effectively implementing these lessons may allow firms and the PR professionalisms that work on their behalf to someday rule the iron throne of the communications world.

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