News & Insights

20/02/2019

A new frontier - prepare your business for LinkedIn Liveby Craig Morris



Social network LinkedIn may be late to the party, but the Microsoft-owned platform has recently jumped on the online video streaming bandwagon, which will work similarly to live streaming on Facebook, Twitter and Amazon.

LinkedIn is currently trialling the feature in beta in the US, on an invite-only basis. While it is not yet known when LinkedIn Live will be rolled out globally, the social platform will post a contact form for others who want to get in on the action in the coming weeks.

According to LinkedIn, which has close to 600 million users globally (260 million of whom are active on a monthly basis), video is the fastest growing content format on its platform and it is now taking its next step in the medium in earnest.

A focus on premium content

LinkedIn knows it has more than its fair share of annoying content from users. Therefore, LinkedIn Live will look to focus on streaming things like Q&As, events, conferences, awards ceremonies, product announcements and more.

While many companies currently offer their own live streaming videos on their own sites, the quality of both filming and content varies widely. Due to its scale and relationships, Microsoft will mitigate this by partnering with third-party streaming service developers, who can provide both variety and greater potential reach.

LinkedIn is an important channel for many financial services leaders, and because of its business-focused nature, it’s a platform many CEOs easily gravitate towards.

Being a ‘social CEO’ is more critical than ever. According to research from Hootsuite, 86% of executives say having a social CEO is positive for a company’s reputation, while 50% of social media users now follow brands.

LinkedIn Live therefore represents a significant opportunity for CEOs and other senior professionals to lead by example, posting original content before competitors claim their social share of voice.

Is your business ready?

Whether you are just stepping onto the scene or have been using video for some time, your business should have a roadmap to plan its video content and how it will measure success.

The first step should be to define your audience and outline the type of videos you will create. In general, there are three types of video – awareness to get your business on an audience’s radar, engagement to spark a reaction or educational to teach your audience something.

You will then need to identify who will be responsible for creating content and who your key talent will be, whether that is your CEO, your CIO or anyone else in the business. While some people are naturals at speaking to camera in an authentic, relatable way, this can also be learned with the right media training.

It is also important to give some thought to how you will measure performance. Metrics could include click-through rates, how many viewers make it to the end of your videos, or the total amount of your video content potential leads consume.

LinkedIn is a valuable tool in any social marketing arsenal. Make sure your business is using every opportunity it provides to increase followers, highlight your brand values and build credibility with your target audience.

Honner also provides a series of workshops for the C-suite and teams on how to optimise your LinkedIn profile for business networking. Contact Craig Morris if you’d like more information.
 

Stay Connected

If you wish to stay connected to Honner and receive future blogs, simply enter your email address below.

Subscribe
Filter by :

Latest News And Insights

Honner Blog 23/11/2017

Applying investment fundamentals to financial communications

Just as asset allocation remains a fundamental of investing, it could just as easily be applied to other areas of investment operations, such as marketing and communications. This week’s blog highlights things to consider when determining how to allocate your communications and marketing spend.

READ MORE   >

Honner Blog 6/11/2017

The power of humanity in communications — Why robots won’t replace good PR

According to research by Gartner in the US, by next year, 20 per cent of business content will be authored by machines. Does that mean the days of communications professionals are limited? We don’t think so. Read our latest blog on the power of humanity in communications, and why robots won’t replace good PR.

READ MORE   >

Honner Blog 4/10/2017

Why PR is like yoga – Four ways to put some om into your comms

Public Relations was rated amongst the top 10 taxing professions according to a latest survey by CareerCast. Not only is our job stressful, but as PR professionals, we need to keep ourselves focused and maintain a cheery persona at all times. Read our latest blog to find how yoga and meditation are perfect tools for reducing stress.

READ MORE   >

Honner Blog 27/09/2017

It’s a Wrap – Honner’s quarterly media roundup (Q317)

It’s been a big few months for media industry news, from corporate deals and asset write downs to Senate inquiries and major law reform. With so much happening, we thought it a good time to launch our Quarterly Media Roundup, bringing you the lowdown on industry news, insights and quotable quotes.
 

READ MORE   >

Honner Blog 20/09/2017

Are you maximising the potential of LinkedIn?

LinkedIn is growing in importance – both at a company and individual level. As an asset for profile raising, building awareness and sharing thought leadership, are you getting the most from it?
 

READ MORE   >

Honner Blog 13/09/2017

Succeeding in PR Down Under – What it takes, from a migrant’s perspective

The public relations industry being a hard nut to crack is a no-brainer. However, if you are an overseas migrant trying to make a mark in the Australian PR landscape, you have a fair share of learning to do before you can dive deep into this developed sector.
 

READ MORE   >

Honner Blog 12/09/2017

Honner finalist in The Holmes Report 2017 Asia-Pacific Corporate PR Consultancies of the Year

Honner is delighted to be announced as a finalist in The Holmes Report 2017 Asia-Pacific Corporate PR Consultancies of the Year.
 

READ MORE   >

Honner Blog 7/09/2017

Make marriage equality a reality in 2017

At Honner, we are a big supporter of equality in all relationships. We live that day to day – within our team, and in having robust and frank conversations with our clients. In fact, frank and fearless is one of our values.
 

READ MORE   >

Honner Blog 30/08/2017

Going for gold - Three tips for developing an awards strategy

Many companies claim to be ‘market leading’ or at the ‘cutting edge’ of their industry. However, how do companies ensure cut-through when they must compete against similar claims from competitors? Our latest blog discusses how an awards-strategy is an effective tool.

READ MORE   >

Honner Blog 24/08/2017

Sex, lies and fake news in the new wor(l)d order of communications

Ground breaking engineering feats have long helped speed the delivery of news.  Today as attention turns to “fake news”, the role of engineering is no less important.

READ MORE   >

Displaying results 51-60 (of 161)
 2 3 4 5 6 7 8 9 10 11