News & Insights

20/02/2019

A new frontier - prepare your business for LinkedIn Liveby Craig Morris



Social network LinkedIn may be late to the party, but the Microsoft-owned platform has recently jumped on the online video streaming bandwagon, which will work similarly to live streaming on Facebook, Twitter and Amazon.

LinkedIn is currently trialling the feature in beta in the US, on an invite-only basis. While it is not yet known when LinkedIn Live will be rolled out globally, the social platform will post a contact form for others who want to get in on the action in the coming weeks.

According to LinkedIn, which has close to 600 million users globally (260 million of whom are active on a monthly basis), video is the fastest growing content format on its platform and it is now taking its next step in the medium in earnest.

A focus on premium content

LinkedIn knows it has more than its fair share of annoying content from users. Therefore, LinkedIn Live will look to focus on streaming things like Q&As, events, conferences, awards ceremonies, product announcements and more.

While many companies currently offer their own live streaming videos on their own sites, the quality of both filming and content varies widely. Due to its scale and relationships, Microsoft will mitigate this by partnering with third-party streaming service developers, who can provide both variety and greater potential reach.

LinkedIn is an important channel for many financial services leaders, and because of its business-focused nature, it’s a platform many CEOs easily gravitate towards.

Being a ‘social CEO’ is more critical than ever. According to research from Hootsuite, 86% of executives say having a social CEO is positive for a company’s reputation, while 50% of social media users now follow brands.

LinkedIn Live therefore represents a significant opportunity for CEOs and other senior professionals to lead by example, posting original content before competitors claim their social share of voice.

Is your business ready?

Whether you are just stepping onto the scene or have been using video for some time, your business should have a roadmap to plan its video content and how it will measure success.

The first step should be to define your audience and outline the type of videos you will create. In general, there are three types of video – awareness to get your business on an audience’s radar, engagement to spark a reaction or educational to teach your audience something.

You will then need to identify who will be responsible for creating content and who your key talent will be, whether that is your CEO, your CIO or anyone else in the business. While some people are naturals at speaking to camera in an authentic, relatable way, this can also be learned with the right media training.

It is also important to give some thought to how you will measure performance. Metrics could include click-through rates, how many viewers make it to the end of your videos, or the total amount of your video content potential leads consume.

LinkedIn is a valuable tool in any social marketing arsenal. Make sure your business is using every opportunity it provides to increase followers, highlight your brand values and build credibility with your target audience.

Honner also provides a series of workshops for the C-suite and teams on how to optimise your LinkedIn profile for business networking. Contact Craig Morris if you’d like more information.
 

Stay Connected

If you wish to stay connected to Honner and receive future blogs, simply enter your email address below.

Subscribe
Filter by :

Latest News And Insights

Honner Blog 22/02/2018

Chris Cuffe covers all things investment and super at a recent Women in Super event

From the merits of the default superannuation system to the role of artificial intelligent, finance industry guru Chris Cuffe fielded questions on a host of issues at a recent Women in Super lunch in Sydney. Honner General Manager Susie Bell was there and shares an account of some of the main topics.
 

READ MORE   >

Honner Blog 16/02/2018

5 ways to kick-start your PR career

Public Relations is a constantly evolving industry and an exciting space to be in. For those like our grad Rebecca who are just starting out, here are five top tips for starting a career in PR.

READ MORE   >

Honner Blog 1/02/2018

It’s a Wrap – Honner’s quarterly media roundup (Q417)

Change continues apace in the Australian media industry. Rupert Murdoch’s deal to sell most of 21st Century Fox is set to transform the media industry, and Facebook’s changes to its news feed recipe have sent publishers and brands back to the strategy table. And that’s just the start. In our Honner quarterly media roundup, we bring you a wrap of the latest industry news, insights and quotable quotes.

READ MORE   >

Honner Blog 18/01/2018

How to make your thought leadership stand out

In a hyper-competitive environment, thought leadership can be a great way to build your brand and attract new customers. Here are three steps to developing a successful thought leadership program.

READ MORE   >

Honner Blog 11/01/2018

Gaining perspective on the PR industry: London exchange

Our Senior Account Manager Eric Robledo spent a week in London with our partner agency Lansons. Read five takeouts from his experience.

READ MORE   >

Honner Blog 21/12/2017

The need for radical transparency in an age of mistrust

As news of the royal commission into the financial services sector slips from the front pages, it’s worth taking a breath to consider how the sector as a whole can best respond to the very real challenges the inquiry will bring in 2018.

READ MORE   >

Honner Blog 19/12/2017

ASFA does it again

The 2017 ASFA Conference coincided with the announcement of a Royal Commission into Financial Services Sector. It is no surprise trust and brand were key themes to emerge throughout the conference. Here’s a quick wrap up from our time among delegates, presenters and media.

READ MORE   >

Honner Blog 14/12/2017

Crisis Comms 3.0 – How not to ‘do an Uber’

Last month, Uber admitted it had been hacked, putting customer and driver data at risk. It then fessed up that it had paid off the hackers to keep quiet. In the age of cyber-crime, it has never been more important for businesses to stay ahead of the threat, and be ready to manage their reputation. We look at how businesses should go about doing so, and what they can learn from the Uber situation.

READ MORE   >

Honner Blog 11/12/2017

How Australia’s finance sector could do more to boost financial literacy

Theory is important, but there’s no substitute for experience. In our latest blog, Philippa Honner says Australia’s finance sector can play a key role in bringing financial literacy programs to life for disadvantaged kids.

READ MORE   >

Honner Blog 6/12/2017

Every business needs an elevator pitch: Three tips to make yours a winner

Being able to succinctly communicate your business’ key values and point of difference, in a way that garners ongoing interest, is easier said than done. Our latest blog provides three tips for executing an elevator pitch, that will leave a lasting impression among your audience.

READ MORE   >

Displaying results 41-50 (of 161)
 1 2 3 4 5 6 7 8 9 10