News & Insights

15/04/2019

PR lessons from Game of Thronesby Rebecca Searl


 

With the final season of Game of Thrones about to hit our TV screens this week, what better time to look back at some of the show’s brilliant, but brutal, families and their house mottos.

While it may seem unlikely, there are some lessons in the family mottos that businesses can apply in their client communications. 

1.     “Winter is coming” – House Stark

The mighty Starks have taught us many lessons about loyalty and heartbreak throughout the show, but the family motto offers a particularly strong message for PR.

The Stark maxim centers around the notion of ‘being prepared’. In this sense, it is important for businesses to have their crisis communications plans prepared for any potential issues that may arise for a client. These plans should protect and defend your client from any challenge to their reputation.

Further, these crisis plans should be tested to ensure that, when winter does come, they are effective, trusted, and those involved understand what is needed of them in each situation.

2.     “Hear me roar” – House Lannister

The Lannisters have certainly ‘roared’ and made their voices heard during the past seven seasons (a trend expected to continue into the finale).  

Learning from this, businesses should offer a strong client spokesperson to the media, whose voice can rise above the noise in the market. Like the Lannisters, spokespeople should be heard.

To do so, firms should ensure that the spokespeople they put forward are able to present an interesting and unique point of view on a topic, that is relevant to the audience they are trying to target.

Presenting a different angle for a story will be beneficial when pitching to journalists, allowing your client’s spokespeople to ‘roar’.
 

3.     “We do not sow” – House Greyjoy

The house motto of the Ironborn Greyjoys highlights a clear lack of motivation for building their own fortunes – rather, they would prefer to claim the work of others. As they do not sow, and only reap (in the form of raiding), they are often in conflict with other Houses. 

As such, the Greyjoys provide a lesson on what businesses should NOT do.

It is important to learn that you will reap what you sow from your communications materials and content. Firms should invest time and effort into producing high quality materials that will resonate with the relevant audience.
 

4.     “Unbowed. Unbent. Unbroken” – House Martell

The ever-passionate Martells can help inspire companies and their clients to remain loyal to their communications objectives.

To become unbowed and unbroken, it is important to build strong messaging which is closely aligned to the company mission and values. Once this has been developed, all future communications should remain fiercely loyal to those messages.

While Game of Thrones provides us with a lot of entertainment, there are many lessons that can relate back to PR. Effectively implementing these lessons may allow firms and the PR professionalisms that work on their behalf to someday rule the iron throne of the communications world.

Stay Connected

If you wish to stay connected to Honner and receive future blogs, simply enter your email address below.

Subscribe
Filter by :

Latest News And Insights

Honner Blog 24/11/2016

8 top picks for a great working lunch (or dinner) in Sydney

There seems to be a perception that PR is all about parties and long lunches. While this isn’t entirely true, we do concede that some things are best done over a good red and a well-cooked steak. 

READ MORE   >

Honner Blog 9/11/2016

Are we seeing the death of the tie?

The neck tie traces its origins back over 400 years, but could the humble neck tie be dying a not so slow death in financial services industry?

READ MORE   >

Honner Blog 1/11/2016

Tired of the passive vs active management debate? Prepare for AI vs human management

Passive strategies have had a good run in the last decade due to the underperformance of the majority of active asset managers. But active strategies are set to strike back in the not too distant future on the back of artificial inteligence. 

READ MORE   >

Honner Blog 24/10/2016

What do your LinkedIn ‘likes’ say about you?

There are now more than 105 million active users of LinkedIn globally, and there are pros and cons to this rapid growth. While it means there are more people to connect with, not everyone seems to understand the platform and what’s appropriate on it.

READ MORE   >

Honner Blog 24/08/2016

Is it time to retire the good old media release?

Everyone loves sending out a media release, but do they work? Here are some questions Honner asks when considering a media release.

READ MORE   >

Honner Blog 5/05/2016

Federal Budget 2016: So What?

Honner attended NAB’s Federal Budget breakfast on Wednesday and heard from the country’s biggest business bank on its views on this year’s Federal Budget. Here are some of our take-outs.

READ MORE   >

Honner Blog 26/04/2016

Navigating the changing media landscape: A view from the inside

Honner sat down with the business editor of ABC radio current affairs Peter Ryan to discuss the rapidly changing media landscape.

READ MORE   >

Honner Blog 20/04/2016

Are we witnessing the death of media relations? Insights from the global PR industry

Media relations is no longer the only game in town for PR practitioners, according to a world-first report into the state of the communications industry.

READ MORE   >

Honner Blog 6/04/2016

@twitter: a #monumental #waste of #corporate #time?

It’s actually a very useful corporate intelligence tool … and more!

READ MORE   >

Honner Blog 31/03/2016

Are you guilty of this LinkedIn sin?

People can tell the difference between our real voice and our formal voice, even when it’s not verbal. We see this when we are on LinkedIn, where the most engaging blogs and articles tend to be personal, first-person and authentic in tone. 

READ MORE   >

Displaying results 91-100 (of 160)
 6 7 8 9 10 11 12 13 14 15