News & Insights

20/02/2019

A new frontier - prepare your business for LinkedIn Liveby Craig Morris



Social network LinkedIn may be late to the party, but the Microsoft-owned platform has recently jumped on the online video streaming bandwagon, which will work similarly to live streaming on Facebook, Twitter and Amazon.

LinkedIn is currently trialling the feature in beta in the US, on an invite-only basis. While it is not yet known when LinkedIn Live will be rolled out globally, the social platform will post a contact form for others who want to get in on the action in the coming weeks.

According to LinkedIn, which has close to 600 million users globally (260 million of whom are active on a monthly basis), video is the fastest growing content format on its platform and it is now taking its next step in the medium in earnest.

A focus on premium content

LinkedIn knows it has more than its fair share of annoying content from users. Therefore, LinkedIn Live will look to focus on streaming things like Q&As, events, conferences, awards ceremonies, product announcements and more.

While many companies currently offer their own live streaming videos on their own sites, the quality of both filming and content varies widely. Due to its scale and relationships, Microsoft will mitigate this by partnering with third-party streaming service developers, who can provide both variety and greater potential reach.

LinkedIn is an important channel for many financial services leaders, and because of its business-focused nature, it’s a platform many CEOs easily gravitate towards.

Being a ‘social CEO’ is more critical than ever. According to research from Hootsuite, 86% of executives say having a social CEO is positive for a company’s reputation, while 50% of social media users now follow brands.

LinkedIn Live therefore represents a significant opportunity for CEOs and other senior professionals to lead by example, posting original content before competitors claim their social share of voice.

Is your business ready?

Whether you are just stepping onto the scene or have been using video for some time, your business should have a roadmap to plan its video content and how it will measure success.

The first step should be to define your audience and outline the type of videos you will create. In general, there are three types of video – awareness to get your business on an audience’s radar, engagement to spark a reaction or educational to teach your audience something.

You will then need to identify who will be responsible for creating content and who your key talent will be, whether that is your CEO, your CIO or anyone else in the business. While some people are naturals at speaking to camera in an authentic, relatable way, this can also be learned with the right media training.

It is also important to give some thought to how you will measure performance. Metrics could include click-through rates, how many viewers make it to the end of your videos, or the total amount of your video content potential leads consume.

LinkedIn is a valuable tool in any social marketing arsenal. Make sure your business is using every opportunity it provides to increase followers, highlight your brand values and build credibility with your target audience.

Honner also provides a series of workshops for the C-suite and teams on how to optimise your LinkedIn profile for business networking. Contact Craig Morris if you’d like more information.
 

Stay Connected

If you wish to stay connected to Honner and receive future blogs, simply enter your email address below.

Subscribe
Filter by :

Latest News And Insights

Honner Blog 30/11/2016

Global Fintech PR Network Launched

Eight agencies from five continents specialising in Financial Technology (“Fintech”) PR, have joined forces to form the Global Fintech PR Network. Our agency, Honner, is among the founding members.

READ MORE   >

Honner Blog 24/11/2016

8 top picks for a great working lunch (or dinner) in Sydney

There seems to be a perception that PR is all about parties and long lunches. While this isn’t entirely true, we do concede that some things are best done over a good red and a well-cooked steak. 

READ MORE   >

Honner Blog 9/11/2016

Are we seeing the death of the tie?

The neck tie traces its origins back over 400 years, but could the humble neck tie be dying a not so slow death in financial services industry?

READ MORE   >

Honner Blog 1/11/2016

Tired of the passive vs active management debate? Prepare for AI vs human management

Passive strategies have had a good run in the last decade due to the underperformance of the majority of active asset managers. But active strategies are set to strike back in the not too distant future on the back of artificial inteligence. 

READ MORE   >

Honner Blog 24/10/2016

What do your LinkedIn ‘likes’ say about you?

There are now more than 105 million active users of LinkedIn globally, and there are pros and cons to this rapid growth. While it means there are more people to connect with, not everyone seems to understand the platform and what’s appropriate on it.

READ MORE   >

Honner Blog 24/08/2016

Is it time to retire the good old media release?

Everyone loves sending out a media release, but do they work? Here are some questions Honner asks when considering a media release.

READ MORE   >

Honner Blog 5/05/2016

Federal Budget 2016: So What?

Honner attended NAB’s Federal Budget breakfast on Wednesday and heard from the country’s biggest business bank on its views on this year’s Federal Budget. Here are some of our take-outs.

READ MORE   >

Honner Blog 26/04/2016

Navigating the changing media landscape: A view from the inside

Honner sat down with the business editor of ABC radio current affairs Peter Ryan to discuss the rapidly changing media landscape.

READ MORE   >

Honner Blog 20/04/2016

Are we witnessing the death of media relations? Insights from the global PR industry

Media relations is no longer the only game in town for PR practitioners, according to a world-first report into the state of the communications industry.

READ MORE   >

Honner Blog 6/04/2016

@twitter: a #monumental #waste of #corporate #time?

It’s actually a very useful corporate intelligence tool … and more!

READ MORE   >

Displaying results 91-100 (of 161)
 6 7 8 9 10 11 12 13 14 15