News & Insights

16/05/2018

The do's and don'ts of corporate awards by Honner


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Honner is thrilled to be nominated again for Public Relations Company of the Year in Financial Standard’s annual MAX Awards.

Inspired by our nomination, we thought it timely to provide some tips on how not to fall on your face Jennifer Lawrence-style during awards season.

Do: keep your speech to time

If you are delivering an acceptance speech, remember you are not Oprah Winfrey and the audience does not want to hear your lengthy musings on life and the universe. Try to focus on a few elements: have a good opening line, thank the voters and organisers, tell an interesting story about your business, thank your team and exit stage left.

Don’t: wing it

As with most things in life, preparation is key. Write your speech out then practice, practice, practice! Memorising the key points will help to avoid the dreaded fumbling through your notes or having to wing it when you forget what’s supposed to come next.

Do: mingle

Awards events are a great opportunity to network with your peers (and adversaries!) so come pre-armed with conversational fodder. LinkedIn is a great resource for this. Avoid hogging too much time - have short conversations and end on a positive note.

Don’t: drink too much

Easier said than done, we know. You’re all dressed up and ready to party, the wine is flowing and the beats are pumping. By all means have a drink or three but know your limits. While 2am Cowboy shots with Kevin from Accounts may seem like a good idea at the time, you should be able to leave the event without having to be carried into an Uber.

Do: leverage your win

If you’ve clinched an award, use it to your advantage. Post a follow-up on social media with photos of the event, update your website and client pitches with the award logo and send out an email to your clients. Resist the urge to be too smug in your promotion, by congratulating the other entrants, and thanking voters and those who have judged for you.


Help Honner win
Now we are on the other side of the awards fence we need your help to take out the title of Public Relations Company of the Year! Please vote for us here: https://www.financialstandard.com.au/voting/

We appreciate your support,
The Honner team. 

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