News & Insights

26/04/2018

Creativity in PR: tips from the “creativity coach”by Paul Cheal


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Creativity is becoming an ever more important skill for PR practitioners as brands look to differentiate themselves and cut through the clutter.

According to Andy Eklund, a.k.a. the Creativity Coach, business creativity is the act of combining two different ideas in an unusual way to create something unique, useful or new.

Andy currently runs his own creativity coaching business, having held both in house and agency roles, and has worked closely with Honner as our personal “creativity coach” to help us keep pushing the boundaries for our clients.

In an interview with Honner Managing Director Paul Cheal for Paul’s new podcast series Smoke Signal, Andy says brainstorming gets a bad wrap. In reality brainstorming is simply the act of your brain coming up with an idea – whether that’s in a formal team setting or a chat in the hallway.

Some of his tips on brainstorms that he discusses in the podcast are:
  • You need ice breakers to help participants become creative
  • Understand 90/10 rule – it’ll take at least 10 ideas to get one good one
  • To brainstorm in the absence of the audience is a complete waste of time
Listen now to the podcast or download it on iTunes.
 

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